I just found an amusing website that Progressive Insurance has been airing. The HelpFlo campaign (http://www.helpflo.com/) has people creating and uploading videos to explain to Progressive why they would make a great companion to Flo, Progressive's quintessentially cheery advertising personality. A set of winners will be chosen and flown to tryouts in LA to appear in an ad, and, if they're any good, become part of the running set of Flo-based Progressive Insurance commercials.
Great way to save money on nationwide tryouts!
The campaign's been going on since January 24th, and there are about 1,350 video entries to date, so competition's fierce. And Progressive doesn't have to pay a cent to YouTube for this.
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