I was looking for internet promotions for some of the current high-budget movies lately. My internet connection's rather slow in this apartment, but almost all movie sites call up Video automatically upon entry.
I still think that US internet speeds are on average frightfully slow compare to the rest of the world, but it's interesting that the more entertainment sites are catering to the boundaries rather than the mainstream.
The article below shows that Disney's even pushing the edge on mobile promotion of their movie.
Disney Pushes 'Alice' Through The Mobile Looking Glass
by Mark Walsh, Yesterday, 4:51 PM
Walt Disney Pictures is taking mobile users through the looking glass with its new campaign promoting the March 5 release of "Alice in Wonderland." The mobile effort behind Tim Burton's 3D update of the Disney classic features games, digital greeting cards and video packaged in motion-sensitive ads.
Created with Starcom USA, the campaign has kicked off with ads running in popular applications and games for the iPhone and the iPod touch including "Word Warp" and "Paper Toss." Clicking on the ads allows mobile users to watch the full "Alice" movie trailer or play the "Queen's Match-Up Game" in which the object is to match character images into pairs.
Through the ads, people can also send mobile greeting cards to friends, featuring Johnny Depp as the Mad Hatter, Anne Hathaway as the White Queen and other characters. And in a twist on the "shakable" iPhone ad made famous by Dockers, the unit employs Apple's accelerometer technology to let users "spin" their phones (on a flat surface) to simulate "falling" down the rabbit hole with Alice.
The iPhone ads, running through March 6, are being served through a trio of mobile ad networks: Greystripe, Millennial Media and Quattro Wireless.
Disney has separately released a free, stand-alone "Alice" app in the App Store, plugging both the movie and an upcoming game based on the film for the Nintendo Wii. It comes with an "Alice" trailer, related wallpapers and a series of movie-themed puzzles.
The iPhone-centric mobile push behind the movie may be nothing, however, compared to the plans Disney has for offering content through the forthcoming iPad. Speaking to analysts this week, Disney CEO Robert Iger gushed enthusiasm for the Apple tablet, calling it a "gamechanger" for creating new kinds of content.
"Obviously, it will be a great device to play games on and to watch videos, because of the quality of the screen, but the interactivity that it will allow on a portable device with such a high-quality screen is going to enable us to really start developing product that is different than the product that you typically see on an Internet-connected computer or on a television set," he said.
Sounds like Iger's gone down the rabbit hole himself. In the works are iPad companions to the Disney's digital books app, the ABC News app, Marvel apps and others.
...end
I still think that US internet speeds are on average frightfully slow compare to the rest of the world, but it's interesting that the more entertainment sites are catering to the boundaries rather than the mainstream.
The article below shows that Disney's even pushing the edge on mobile promotion of their movie.
Disney Pushes 'Alice' Through The Mobile Looking Glass
by Mark Walsh, Yesterday, 4:51 PM
Walt Disney Pictures is taking mobile users through the looking glass with its new campaign promoting the March 5 release of "Alice in Wonderland." The mobile effort behind Tim Burton's 3D update of the Disney classic features games, digital greeting cards and video packaged in motion-sensitive ads.
Created with Starcom USA, the campaign has kicked off with ads running in popular applications and games for the iPhone and the iPod touch including "Word Warp" and "Paper Toss." Clicking on the ads allows mobile users to watch the full "Alice" movie trailer or play the "Queen's Match-Up Game" in which the object is to match character images into pairs.
Through the ads, people can also send mobile greeting cards to friends, featuring Johnny Depp as the Mad Hatter, Anne Hathaway as the White Queen and other characters. And in a twist on the "shakable" iPhone ad made famous by Dockers, the unit employs Apple's accelerometer technology to let users "spin" their phones (on a flat surface) to simulate "falling" down the rabbit hole with Alice.
The iPhone ads, running through March 6, are being served through a trio of mobile ad networks: Greystripe, Millennial Media and Quattro Wireless.
Disney has separately released a free, stand-alone "Alice" app in the App Store, plugging both the movie and an upcoming game based on the film for the Nintendo Wii. It comes with an "Alice" trailer, related wallpapers and a series of movie-themed puzzles.
The iPhone-centric mobile push behind the movie may be nothing, however, compared to the plans Disney has for offering content through the forthcoming iPad. Speaking to analysts this week, Disney CEO Robert Iger gushed enthusiasm for the Apple tablet, calling it a "gamechanger" for creating new kinds of content.
"Obviously, it will be a great device to play games on and to watch videos, because of the quality of the screen, but the interactivity that it will allow on a portable device with such a high-quality screen is going to enable us to really start developing product that is different than the product that you typically see on an Internet-connected computer or on a television set," he said.
Sounds like Iger's gone down the rabbit hole himself. In the works are iPad companions to the Disney's digital books app, the ABC News app, Marvel apps and others.
...end
As marketers introduce new and novel forms of promotions to their high-budget movies, it raises the threshold expected for everyone hoping to land the next Hollywood blockbuster. I'm already somewhat inculcated into the world of movie promotion websites, and get somewhat disappointed when all they offer are what's usually expected (Photos, Trailers, Wallpapers, ...) Alice's website has a mini-game, a sort of "I Spy" game set in Wonderland, and another one that's coming soon.
The resolution from Flash 10.0 and level of interaction available is truly amazing, by the way. The game has the feel of a vibrant Myst-like environment, allowing you to scroll through the scenery in a much smoother way than what you typically see in those 360 scrolling photographs. I haven't played many Video games in a while (so pardon any naiveness or ignorance in this observation), but it strikes me that the feel you can achieve from Flash (and available to willing and able Marketers) surpasses a lot of the PC-based games I've seen of late.
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