These are clippings and links of interesting digital marketing efforts that I've come across...
I went to check out the Finalists for the Creative Media Awards... Of particular interest was the Axe Dark Temptation brand marketing site, which incorporates a mini-game within the website.
www.axedarktempation.com/home.asp
In the game, you start as an unattractive Avatar that sprays on some Axe and turns into the Axe Chocolate Man. He inhabits a women-only downtown world and must skillfully avoid these women (driven temporarily man-crazy by their proximity to your irresistible chocolate scent) who chase after him to grab a chocolate appendage, torso or head. I haven't figured out where the Axe Chocolate Man is headed, but along the way, a number of fun features appear -- for
instance, pass through a banana and cause your infatuated pursuers to slip, or hop into a shopping cart and knock through the lady-mob. Cute promotion -- I wonder how many college-age male net surfers gave Axe Dark Temptation a sample after playing the game
In the game, you start as an unattractive Avatar that sprays on some Axe and turns into the Axe Chocolate Man. He inhabits a women-only downtown world and must skillfully avoid these women (driven temporarily man-crazy by their proximity to your irresistible chocolate scent) who chase after him to grab a chocolate appendage, torso or head. I haven't figured out where the Axe Chocolate Man is headed, but along the way, a number of fun features appear -- for
instance, pass through a banana and cause your infatuated pursuers to slip, or hop into a shopping cart and knock through the lady-mob. Cute promotion -- I wonder how many college-age male net surfers gave Axe Dark Temptation a sample after playing the gameWould be interested in finding a aggregator for these Brands that embed promotional mini-games. I wonder if there are perks to the games? Does anyone who make it to the Top #10 receive a year's supply of Axe Dark Temptation?
I wonder how the production value of these games compare to interactive-Video type websites such as another Award finalist, The Morris code from Bank of America (promotions.bankofamerica.com/oncampus/themorriscode/), also targeted for College students.
The site is painfully slow on my 3G EVDO connection, but very well done. If Bank of America's set it up right, the site probably collects some really interesting metrics -- such as the kinds of financial concerns college kids most care about today.
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