I have been reading through an Tapscott’s book “Grown Up Digital”. Tapscott’s great – I read his last book, Wikinomics, and he does a great job trumpeting the disruptiveness of the incoming generation. He labels them the “Net Generation” – basically people between the ages of 11-30 who have not known a world without the internet… Anyway, changing topics. I like statistics, and Tapscott’s book is full of Statistics, so I thought it would be good to compile them somewhere…

• Net Geners only watch 17.4 hours of TV a week (that still seems like a lot to me!)
• 9 in 10 American Net Geners have Internet access and their own computer at home
• They spend anywhere from 8 to 33 hours/week on the internet… Hmm – I’ll need to check this stat with my Professor’s stat
• They are master multi-taskers (this was written before the “Multi-tasking makes you stupid” article that came out recently) – while they are online, 53% listen to MP3s, 40% talk on the phone (I’m guilty of doing this – unfortunately, typing and Skyping don’t make a good combination and often kills the receivers desire to continue talking to me), 39% watch TV, and 24% do their homework (scary!) according to Harris Interactive
• When asked which medium they would do without – TV or internet – TV is the big loser in 12 countries. In the US, 77% of Net Geners would not do without the Internet
• 80% of <28 years old visit Blogs, and 40% have their own Blogs. 64% create their own digital content in 2007