Good news for all those looking to see how one could start building business cases around the user-generated video juggernaut. Ironically, a startup like this could have only made its toe-hold because of the enroachment of professional videos into popular user-generated sites like YouTube. Let the ad dollars start streaming in...
Comcast Interactive Media Taps Auditude For Video Ad-Serving
by Gavin O'Malley, 9 hours ago
Hoping to target online audiences more effectively, Comcast Interactive Media has tapped video ad management and monetization platform Auditude to manage and serve its video advertising across Web properties, including Fancast, Fancast XFINITY TV, and Comcast.net.
The first implementation, which just went live, includes Fancast and Fancast XFINITY TV, with Comcast.net to follow. More broadly, Auditude's platform will serve as the foundation to manage and integrate video advertising between CIM sites and its content partners.
David Kappenstein, director of advertising technology and development at Comcast Interactive Media, said the decision came after a "comprehensive review of the video ad platforms in the market," adding: "We are excited to scale and expand the advertising options currently available."
The deal marks the second major client win for Auditude in recent months. Late last October, MTV Networks agreed to implement its Connect video ad management platform across its online portfolio.
The Palo Alto, Calif.-based company works with other clients including MySpace and Warner Bros. to help them monetize online video. Its technology automatically analyzes uploaded video clips to identify copyrighted programming -- a "Daily Show" or Colbert segment -- and then serves targeted overlay ads within that content.
The company's platform promises Web publishers and big media companies a money-making alternative to copyright takedown notices and other legal means of blocking the distribution of pirated clips online.
This latest deployment of the Auditude Connect platform is designed to help content owners and publishers better scale the business requirements and ad-serving needs around premium video content.
Last March, Auditude closed $10.5 million in a financing led by Redpoint Ventures and including existing investor Greylock Partners. It brought the total raised so far to more than $23 million.
MySpace teamed up with MTV last November to use Auditude's platform to monetize MTV-owned clips that users upload to the social network.
Last February, meanwhile, MySpace and Warner Bros. began using the system to insert overlay ads in music videos on the site.
Comcast Interactive Media Taps Auditude For Video Ad-Serving
by Gavin O'Malley, 9 hours ago
Hoping to target online audiences more effectively, Comcast Interactive Media has tapped video ad management and monetization platform Auditude to manage and serve its video advertising across Web properties, including Fancast, Fancast XFINITY TV, and Comcast.net.
The first implementation, which just went live, includes Fancast and Fancast XFINITY TV, with Comcast.net to follow. More broadly, Auditude's platform will serve as the foundation to manage and integrate video advertising between CIM sites and its content partners.David Kappenstein, director of advertising technology and development at Comcast Interactive Media, said the decision came after a "comprehensive review of the video ad platforms in the market," adding: "We are excited to scale and expand the advertising options currently available."
The deal marks the second major client win for Auditude in recent months. Late last October, MTV Networks agreed to implement its Connect video ad management platform across its online portfolio.
The Palo Alto, Calif.-based company works with other clients including MySpace and Warner Bros. to help them monetize online video. Its technology automatically analyzes uploaded video clips to identify copyrighted programming -- a "Daily Show" or Colbert segment -- and then serves targeted overlay ads within that content.
The company's platform promises Web publishers and big media companies a money-making alternative to copyright takedown notices and other legal means of blocking the distribution of pirated clips online.
This latest deployment of the Auditude Connect platform is designed to help content owners and publishers better scale the business requirements and ad-serving needs around premium video content.
Last March, Auditude closed $10.5 million in a financing led by Redpoint Ventures and including existing investor Greylock Partners. It brought the total raised so far to more than $23 million.
MySpace teamed up with MTV last November to use Auditude's platform to monetize MTV-owned clips that users upload to the social network.
Last February, meanwhile, MySpace and Warner Bros. began using the system to insert overlay ads in music videos on the site.
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